With Last Unit Under Contract, Solea Sells Out
✉️ Want to forward this article? Click here.
Just ten months after it started sales, Solea, the 59-unit condo complex at 14th Street and Florida Avenue, appears to have sold out. UrbanTurf received word today that the development’s remaining unit, a three-bedroom, went under contract in the last couple days.
“Our last five units fell like dominoes,” a representative from developer Jair Lynch told UrbanTurf. “December was a good month.”
![With Last Unit Under Contract, Solea Sells Out: Figure 1](https://assets.urbanturf.com/dc/images/blog/2010/01/solea.jpg)
Solea offered some of the more affordable new-construction units in the city, and it shows in the demographics of its residents: over 85% are first-time buyers.
The development engaged in some creative marketing techniques over the past year to get those units sold. For example, in July the condos launched a campaign to explain the potential of its live-work units. The ideas that were submitted yielded a wide variety of ideas – everything from a food bank to a youth writing center to a cereal bar. A cocktail party was held at the end of the competition where the winning design concept was staged by local designer Fabian Bernal.
Little-known fact: Solea was originally called Gateway 34 because the developers saw the location as the gateway to Columbia Heights from U Street (the 34 came from the parcel number).
See other articles related to: dclofts, jair lynch, sell outs, solea, u street corridor
This article originally published at https://dc.urbanturf.com/articles/blog/with_last_unit_under_contract_solea_sells_out/1658.
Most Popular... This Week • Last 30 Days • Ever
![Buying with Friends: What You Should Know](https://assets.urbanturf.com/dc/images/blog/2010/05/home_value.jpg)
Here are some precautions to take before buying real estate with a buddy.... read »
![$10 Million McLean Home Of Former Nationals Star Stephen Strasburg Finds a Buyer](https://assets.urbanturf.com/dc/images/blog/2024/09/resized/VAFX2180246_45_0_image_560x420.jpg)
The six-bedroom home listed for just south of $10 million back in June went under con... read »
![16-Story, 325-Unit Building Pitched For Arlington's Wilson Boulevard](https://assets.urbanturf.com/dc/images/blog/2024/09/resized/2500-wilson-1_image_560x420.jpg)
The new project will take the place of an obsolete office building in Courthouse.... read »
![Mayor Bowser Announces First Office-To-Residential Projects To Receive Tax Abatements](https://assets.urbanturf.com/dc/images/blog/2024/09/resized/1625-mass-1_image_560x420.jpg)
The three office-to-residential conversion projects have been conditionally awarded t... read »
![500 Apartments, Live/Work Units And A Park: The New Plans Coming To St. Elizabeths](https://assets.urbanturf.com/dc/images/blog/2024/09/resized/parcel-6-park_image_560x420.jpg)
The plans for one of the final parcels at DC's St. Elizabeth's East campus are beginn... read »
- Buying with Friends: What You Should Know
- $10 Million McLean Home Of Former Nationals Star Stephen Strasburg Finds a Buyer
- 16-Story, 325-Unit Building Pitched For Arlington's Wilson Boulevard
- Mayor Bowser Announces First Office-To-Residential Projects To Receive Tax Abatements
- 500 Apartments, Live/Work Units And A Park: The New Plans Coming To St. Elizabeths
DC Real Estate Guides
Short guides to navigating the DC-area real estate market
We've collected all our helpful guides for buying, selling and renting in and around Washington, DC in one place. Start browsing below!
First-Timer Primers
Intro guides for first-time home buyers
Unique Spaces
Awesome and unusual real estate from across the DC Metro