The Key to Selling Condos: Display Art at Your Grand Opening

• May 7th 2009

by Mark Wellborn

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On April 23rd, The Providence had its grand opening that doubled as an art show, a decision that has worked out quite well for the eight-unit development in Logan Circle. Two weeks after the party, the development has just one unit left on the market.

The Providence (just to the east of Logan Circle) had one-bedrooms starting at around $300k and higher end two-bedrooms starting in the mid-$600s. Now, the only unit left is a two-bedroom, 2.5 bath triplex that has a private roof deck, a parking space and almost 1,500 square feet of interior space. It is listed for $679,000.

Given the state of the market these days, even the sales staff at The Providence was surprised at how quickly the condos sold.

“We didn’t anticipate the units to go this fast,” sales manager Jeremy Aldridge told UrbanTurf. “However, we did feel like it was a good price per square foot, and we even sold one unit at the grand opening.”

Aldridge estimated that 150 to 200 people came by the grand opening on April 23rd, an event that was co-hosted with The Art Registry, an art consulting company founded by Erin Chase Mackay that hosts private art buying cocktail parties where collectors are invited to view and purchase contemporary art.

While Mackay tells UrbanTurf that there are no new condo collaborations on the horizon, The Art Registry has worked with the R Street Flats and The Fennessy Lofts in the past. And we imagine that with the success of The Providence, her phone will be ringing soon.

This article originally published at https://dc.urbanturf.com/articles/blog/the_key_to_selling_condos_display_art_at_your_grand_opening/886.