Looking for tools and tips to win new clients over in this hot housing market? Here are five easy ways to use the Bright MLS T3 Home Demand Index to wow clients with unique insights and strategies:

1. Use the Home Demand Index to let potential clients know that high home demand (gleaned from pre-purchase activities like showings and listing views by consumers and agents alike) relates to aggressive home pricing. This means sellers may be likely to price ahead or above the market.
2. Help an on-the-fence client realize that now is the time to list or make an offer using the Historical Year-over-Year Comparison. Graphs help clients recognize the uptick in buyer demand, seasonality, and that activity is on the rise.
3. Demonstrate the need for a price adjustment if the zip code where your listing is located is getting a lot of buyer activity, but your listing is not. The Home Demand Map can illustrate the demand in the zip code vs. your individual situation.
4. Show buyers where demand is lower using the Home Demand Map. Click on a lower market activity rating in the Index description and show just the areas with that rating, letting your buyer focus on areas where less competition may make for an easier buying experience.
5. Set expectations that high demand and low inventory call for strong offers. The Home Demand Index allows you to see both the market activity rating, months of inventory, average daily inventory last month, and inventory sold in a given month. If competition is high and inventory is low, you can anticipate a strong offer will most likely be needed to win out in a multiple offer situation.

For more information on the Bright MLS T3 Home Demand Index, visit www.BrightMLS.com/HomeDemandIndex