How would you like a virtual grocery store where most items cost a mere three dollars?
The start-up Brandless is essentially that — an online grocery store where non-perishable, household goods cost three dollars. Whether it is coffee or pancake mix, you pay just three bucks.
As the name suggests, products at Brandless do not carry a brand name so that consumers do not pay what the Brandless founders call the Brand Tax.
“BrandTax is the hidden costs you pay for a national brand,” the Brandless website states. “We’ve been trained to believe these costs increase quality, but they rarely do. We estimate the average person pays at least 40% more for products of comparable quality as ours. And sometimes up to 370% more for beauty products like face cream.”
Brandless has already raised $50 million in funding.
This article originally published at http://dc.urbanturf.com/articles/blog/new_startup_offers_everyday_household_goods_at_3_a_pop/12781
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