The Floridian Announces New Pricing As It Prepares to Re-enter the Market

  • January 22nd 2010

by Will Smith

UrbanTurf has learned of the new pricing at The Floridian, a 118-unit luxury condominium in the U Street Corridor. From the standpoint of other developments in the neighborhood, the prices are very low.

Studios Starting at $227,000
One-bedrooms Starting at $333,000
Two-bedrooms Starting at $392,000
One-bedroom penthouses Starting at $389,000
Two-bedroom penthouses Starting at $432,000
Three-bedroom penthouse $1,000,000

Looking at the pricing, the thing that jumps out the most is the starting price for a two-bedroom unit. Even without parking, $392,000 for a two-bedroom in a new building in this area is almost unheard of.

The Floridian Announces New Pricing As It Prepares to Re-enter the Market: Figure 1
The Floridian

“We’ve changed the pricing structure to make it more affordable for the area and for new prospective purchasers,” said Michael Brodsky, founder of The Goldstar Group which recently acquired the project. “We are now well-positioned to meet the market.”

The FHA-approved Floridian consists of two eight-story towers at 919 and 929 Florida Avenue (map). Eighty-six condos will be available for the spring selling season, including studios, one-bedrooms, two-bedrooms and three-bedroom units. One-bedrooms average 750 to 900 square feet and two-bedrooms average 900 to 1,250 square feet.

The Floridian made news a few weeks ago when it was purchased by The Goldstar Group. Goldstar retained the original sales and marketing team, DC-based UrbanLand Company.

Sales are set to begin in the next 60 days.

This article originally published at https://dc.urbanturf.com/articles/blog/the_floridian_announces_new_pricing_as_it_prepares_to_re-enter_the_market/1703.

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