Google Tests Offering Real Estate Listings In Search Results

• 11:26 AM EST

by UrbanTurf Staff

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Google is wading into the world of real estate listings.

Last Friday, Google began testing a new feature that surfaces detailed property listings directly within Google Search results, potentially reshaping how buyers first encounter homes for sale. Instead of linking out to third-party listing sites, the test presents users with property information including photos, pricing, basic property details, and location information, all without leaving the search page.

Early versions of the feature appear to aggregate listing data from multiple sources and display it in a standardized format, similar to how Google currently handles hotel and flight searches. Users can scroll through photo galleries, see bed and bath counts, square footage, and sometimes estimated monthly payments. Links to brokerages and portals remain, but they are pushed further down the page.

If rolled out more broadly, the change could significantly alter traffic patterns for real estate portals, brokerages, and media sites that rely on search visibility. By keeping users inside Google’s ecosystem longer, the company would control more of the discovery process, in a place where buyers are often casually browsing rather than actively engaging an agent.

For consumers, the test offers faster access to key listing information and easier comparison shopping. As with many Google tests, it remains unclear whether the feature will see a full launch, but even a limited rollout would underscore how competitive and high-stakes the online home search experience has become.

This article originally published at https://dc.urbanturf.com/articles/blog/google_tests_offering_real_estate_listings_in_search_results/24163.