If mysterious is what WeWork is going for with the launch of their residential concept, the company is achieving its mission.
On Tuesday, the co-working company sent out an email to members that simply read “We invite you to help us build something new — a home for people who join as ‘me’ and become part of a greater ‘we’.” Along with that vague missive, the email included an RSVP to an event on February 9th.
UrbanTurf RSVPed to the event, and got a nice email back that said all attendees would need to sign non-disclosure agreements “due to the confidential nature of this event.”
Vague and cryptic seem to be the early marketing plan for the company’s residential concept WeLive. In December, new coffee mugs showed up at the Wonder Bread WeWork office in DC with the motto “Live Better Together,” a clear nod to WeLive. Wonder Bread staff said that the mugs were mistakenly sent to the office instead of mugs with the usual motto “Do What You Love.”
WeWork and Vornado/Charles E. Smith are converting Crystal Plaza 6, a vacant office building in Crystal City into two floors of co-working office space with 216 micro apartments on the upper floors, which would be the first WeLive development in the region.
This article originally published at http://dc.urbanturf.com/articles/blog/the_slow_cryptic_rollout_of_weworks_residential_concept_continues/10828
Most Popular... This Week • Last 30 Days • Ever
This week's Best New Listings includes a bright one-bedroom in Bloomingdale and a Med... read »
DC's homebuyer assistance programs can be a bit complex. This edition of First-Timer ... read »
Just a month after setting a new high in March, the value of a house in DC skyrockete... read »
The National Capital Planning Commission will consider approval of the final master p... read »
A look around DC to see where home sellers are dropping their prices.... read »
Our guide for amateur landlords who don't really know what they're doing.... read »
UrbanTurf has compiled virtual looks at large new developments around the DC region.... read »
The eight-bedroom, 35,000 square-foot home known as The Cliffs hit the market Wednesd... read »
Brookfield Properties is moving forward with development plans for additional sites i... read »
The most detailed rendering yet has been unveiled for the 310-unit redevelopment of t... read »
With this weekend's DC houseboat tour a day away, UrbanTurf thought it only fitting t... read »
President Obama travels to Denver this morning to sign the stimulus bill that has bee... read »
In this week's installment of Ask An Agent, a reader wonders if there is a rule for h... read »
As The Wharf prepares to begin construction, DC's houseboat community heads to its ne... read »
In this week's installment of Ask An Agent, a reader asks a fairly common question th... read »
DC Real Estate Guides
Short guides to navigating the DC-area real estate market
We've collected all our helpful guides for buying, selling and renting in and around Washington, DC in one place. Visit guides.urbanturf.com or start browsing below!
Intro guides for first-time home buyers
Awesome and unusual real estate from across the DC Metro