The Cryptic Rollout of WeWork’s Residential Concept Continues

If mysterious is what WeWork is going for with the launch of their residential concept, the company is achieving its mission.
On Tuesday, the co-working company sent out an email to members that simply read “We invite you to help us build something new — a home for people who join as ‘me’ and become part of a greater ‘we’.” Along with that vague missive, the email included an RSVP to an event on February 9th.
story continues below
loading...story continues above
UrbanTurf RSVPed to the event, and got a nice email back that said all attendees would need to sign non-disclosure agreements “due to the confidential nature of this event.”
Vague and cryptic seem to be the early marketing plan for the company’s residential concept WeLive. In December, new coffee mugs showed up at the Wonder Bread WeWork office in DC with the motto “Live Better Together,” a clear nod to WeLive. Wonder Bread staff said that the mugs were mistakenly sent to the office instead of mugs with the usual motto “Do What You Love.”
WeWork and Vornado/Charles E. Smith are converting Crystal Plaza 6, a vacant office building in Crystal City into two floors of co-working office space with 216 micro apartments on the upper floors, which would be the first WeLive development in the region.
This article originally published at http://dc.urbanturf.com/articles/blog/the_slow_cryptic_rollout_of_weworks_residential_concept_continues/10828
Most Popular... This Week • Last 30 Days • Ever

Applications will open today for up to 18 months of rental and utility assistance.... read »

The spring housing market looks to be one of the best on record for the area.... read »

Since our last look at Georgetown's residential pipeline, the neighborhood has been f... read »

Despite a six-month delay, this 10-acre development may break ground this year.... read »

While the pandemic caused a bit of a hiccup with the Georgetown market last March thr... read »
- DC Announces New $352 Million Rent Assistance Program
- A Market on Steroids: The DC-Area Housing Market Went Into Overdrive in March
- Four Units Here, 70 Units There: The Georgetown Residential Pipeline
- 527 Residences, a Grocery Store and a Hotel: The Plans for a West Falls Church Site
- Georgetown: The Competition is Back
DC Real Estate Guides
Short guides to navigating the DC-area real estate market
We've collected all our helpful guides for buying, selling and renting in and around Washington, DC in one place. Visit guides.urbanturf.com or start browsing below!
First-Timer Primers
Intro guides for first-time home buyers
Unique Spaces
Awesome and unusual real estate from across the DC Metro