$116,000: The Difference That Good Photos Make
Photo Courtesy of HomeVisit
Back in April 2009, UrbanTurf wrote an article asking why so many home listings on the internet were marketed with poor quality photos. A commenter wrote the following:
“As someone who got a great deal from a listing with bad photos, I must ask that you stop telling people about this issue. The last thing I need are sellers wising up and putting better photos up, and buyers realizing that photos often don’t to a place justice. It’ll only drive up prices!”
It appears that this comment was right on. Redfin recently did a study on the power of professional photography in selling home listings, and it concluded that sellers are “likely to receive thousands more if [they] list [their] home using DSLR photography [instead of] a simple point-and-shoot camera to take the photos.” Specifcally, the study reported that listings with professional photography gain anywhere between $934 and $116,076 over those that do not use professional photos.
Here are some other interesting findings from the study:
- Only 15.4% of homes in the listings Redfin studied were marketed using professional photography.
- Homes photographed using a DSLR camera receive an average of 61% more views than comparable listings, and have a 47% higher asking price per square foot.
This article originally published at https://dc.urbanturf.com/articles/blog/the_difference_that_photos_make/2543.
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