Burger King Gives McMansions a New Meaning
Fast-food chain Burger King has a new marketing campaign that gives new meaning to the term "McMansion".
In a new series of print ads, the chain claims to illustrate the eminence of grilling meats via pictures of grills in the backyards of retired McDonalds' executives, USA Today reports.
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The restaurant, in contrast to McDonalds, stakes its reputation on the commitment to serve flame-grilled burgers. (McDonalds makes its burgers on a griddle.) The ads allegedly culled pictures from the real estate listings of or articles about the homes of a former McDonald's president, director and chief operating officer.
"It's funny, because it's true," Burger King said in a statement.
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This article originally published at https://dc.urbanturf.com/articles/blog/mcmansions-takes-on-a-new-meaning/13911.
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