What's Hot: A Look At The Renters Moving In And Out Of DC
Burger King Gives McMansions a New Meaning
✉️ Want to forward this article? Click here.
Fast-food chain Burger King has a new marketing campaign that gives new meaning to the term "McMansion".
In a new series of print ads, the chain claims to illustrate the eminence of grilling meats via pictures of grills in the backyards of retired McDonalds' executives, USA Today reports.
story continues below
story continues above
The restaurant, in contrast to McDonalds, stakes its reputation on the commitment to serve flame-grilled burgers. (McDonalds makes its burgers on a griddle.) The ads allegedly culled pictures from the real estate listings of or articles about the homes of a former McDonald's president, director and chief operating officer.
"It's funny, because it's true," Burger King said in a statement.
See other articles related to: marketing techniques
This article originally published at https://dc.urbanturf.com/articles/blog/mcmansions-takes-on-a-new-meaning/13911.
Most Popular... This Week • Last 30 Days • Ever

The redevelopment of Mazza Gallerie is nearly complete.... read »

While the buildings at The Wharf are generally all finished, there are still a couple... read »

The DC region has yet to see a surge of new listings hit the market in the face of fe... read »

Approximately 34% of renters in the DC region are looking for rentals in other metro ... read »

Hoffman-Madison in talks to sell a portion of The Wharf; demolition of BLM plaza; and... read »
DC Real Estate Guides
Short guides to navigating the DC-area real estate market
We've collected all our helpful guides for buying, selling and renting in and around Washington, DC in one place. Start browsing below!
First-Timer Primers
Intro guides for first-time home buyers
Unique Spaces
Awesome and unusual real estate from across the DC Metro