What's Hot: Douglas Development Files PUD For Large Warehouse At New City Site Along New York Avenue
Burger King Gives McMansions a New Meaning
✉️ Want to forward this article? Click here.
Fast-food chain Burger King has a new marketing campaign that gives new meaning to the term "McMansion".
In a new series of print ads, the chain claims to illustrate the eminence of grilling meats via pictures of grills in the backyards of retired McDonalds' executives, USA Today reports.
story continues below
loading...story continues above
The restaurant, in contrast to McDonalds, stakes its reputation on the commitment to serve flame-grilled burgers. (McDonalds makes its burgers on a griddle.) The ads allegedly culled pictures from the real estate listings of or articles about the homes of a former McDonald's president, director and chief operating officer.
"It's funny, because it's true," Burger King said in a statement.
See other articles related to: marketing techniques
This article originally published at https://dc.urbanturf.com/articles/blog/mcmansions-takes-on-a-new-meaning/13911.
Most Popular... This Week • Last 30 Days • Ever
![First-Timer Primer: Tax Relief for DC Homeowners](https://assets.urbanturf.com/dc/images/blog/2013/02/Homestead_Exemption_280.jpg)
When you buy a home in the District, you will have to pay property taxes along with y... read »
![A 127-Unit Luxury Condo Building In The Works For Downtown DC](https://assets.urbanturf.com/dc/images/blog/2024/07/resized/950%203rd%20Street%20Dusk%20EXT_image_560x420.jpg)
The largest condominium building in downtown DC in recent memory is currently under c... read »
![HPO Recommends Approval For 160-Unit Office-To-Residential Conversion in Dupont Circle](https://assets.urbanturf.com/dc/images/blog/2024/06/resized/1201-Conn_image_560x420.jpg)
The plan to convert a Dupont Circle office building into a residential development ap... read »
![Beautifully Constructed Condominium in The Bridge District is Now 50% Sold](https://assets.urbanturf.com/dc/images/blog/2024/07/Riviere%20article/resized/2305%20Nicholson%20St%20SE%20405-0003_image_560x420.jpg)
The Rivière includes just 20 homes located on the eastern banks of the Anacostia Riv... read »
![Monday's Must Reads](https://assets.urbanturf.com/dc/images/blog/2024/07/resized/bubble_image_560x420.jpg)
Why Tyra Banks is serving ice cream in DC; a bike shop/record store opens in Adams Mo... read »
DC Real Estate Guides
Short guides to navigating the DC-area real estate market
We've collected all our helpful guides for buying, selling and renting in and around Washington, DC in one place. Start browsing below!
First-Timer Primers
Intro guides for first-time home buyers
Unique Spaces
Awesome and unusual real estate from across the DC Metro