What's Hot: Total Wine Coming To Friendship Heights | 256-Unit Project Proposed to Replace Rosslyn Buildings Moves Forward
Is This the Real Estate Sign of the Future?
✉️ Want to forward this article? Click here.
While some jurisdictions are debating whether the "For Sale" real estate sign should be banned from front yards, one real estate company is looking to modernize the entire concept.
Last week, Compass previewed new customizable digital For Sale signs with smartphone connectivity, Inman reports. Rather than a rectangular sign on a stick, the new sign will be a circular, illuminated powder-coated metal sign with a QR code that links to details about the listing. Anyone who has the Compass app downloaded on their phone will receive a notification about the listing once they come within 20 feet of the sign.
story continues below
loading...story continues above
“When we start thinking about the sign we start thinking about how our business is anchored in both the digital world because of the technology we’re building and in the physical world because our agents are in the physical world,” explains Maëlle Gavet, Compass’ chief operating officer. “We started thinking about how to link the two and the sign became a pretty obvious place to continue that discussion.”
Compass has teased that the signs' capabilities will eventually be expanded to include elements of augmented reality, from opening 3D tours to controlling the lights inside the house or activating the sign like a lockbox.
The initial run of signs also come with a partnership with navigation app Waze, which will integrate pinpoints of the signs' locations on their maps. Agents will be able to preorder the first 500 signs from Compass starting July 30th and we could begin seeing them on lawns as early as September.
See other articles related to: for sale, for sale signs, real estate agents, real estate technology
This article originally published at https://dc.urbanturf.com/articles/blog/is-this-the-real-estate-sign-of-the-future/14233.
Most Popular... This Week • Last 30 Days • Ever
One of the critical factors in determining whether refinancing is a wise decision is ... read »
The one-of-a-kind residence was built out of two expansive classrooms, an office, two... read »
As the redevelopment of the Mazza Gallerie mall in Friendship Heights heads towards c... read »
As we head towards the end of the year, UrbanTurf is wrapping up its coverage of larg... read »
Designed by visionary Travis Price Architects, 3623 R Street NW is a light-filled mas... read »
- What Is The Best Spread To Refinance Your Mortgage?
- 13 Foot Ceilings, 5,800 Square Feet in a Historic Schoolhouse: A Rare DC Loft Hits the Market
- Total Wine Coming To Friendship Heights
- The 6 Large Developments on the Boards From Anacostia to the Bridge District
- A Rare & Striking Modern Home in the Heart of Georgetown Hits the Market
DC Real Estate Guides
Short guides to navigating the DC-area real estate market
We've collected all our helpful guides for buying, selling and renting in and around Washington, DC in one place. Start browsing below!
First-Timer Primers
Intro guides for first-time home buyers
Unique Spaces
Awesome and unusual real estate from across the DC Metro