Is This the Real Estate Sign of the Future?
✉️ Want to forward this article? Click here.

While some jurisdictions are debating whether the "For Sale" real estate sign should be banned from front yards, one real estate company is looking to modernize the entire concept.
Last week, Compass previewed new customizable digital For Sale signs with smartphone connectivity, Inman reports. Rather than a rectangular sign on a stick, the new sign will be a circular, illuminated powder-coated metal sign with a QR code that links to details about the listing. Anyone who has the Compass app downloaded on their phone will receive a notification about the listing once they come within 20 feet of the sign.
story continues below
story continues above
“When we start thinking about the sign we start thinking about how our business is anchored in both the digital world because of the technology we’re building and in the physical world because our agents are in the physical world,” explains Maëlle Gavet, Compass’ chief operating officer. “We started thinking about how to link the two and the sign became a pretty obvious place to continue that discussion.”
Compass has teased that the signs' capabilities will eventually be expanded to include elements of augmented reality, from opening 3D tours to controlling the lights inside the house or activating the sign like a lockbox.
The initial run of signs also come with a partnership with navigation app Waze, which will integrate pinpoints of the signs' locations on their maps. Agents will be able to preorder the first 500 signs from Compass starting July 30th and we could begin seeing them on lawns as early as September.
See other articles related to: for sale, for sale signs, real estate agents, real estate technology
This article originally published at https://dc.urbanturf.com/articles/blog/is-this-the-real-estate-sign-of-the-future/14233.
Most Popular... This Week • Last 30 Days • Ever

Cash-out refinancing is a popular financial strategy that allows homeowners to conver... read »

Plans to redevelop a strip mall along the thoroughfare are back in the works after a ... read »

Today, UrbanTurf checks in on the status of the development pipeline over in Congress... read »

The new 230-room citizenM hotel is expected to open at the beginning of 2026.... read »

A new report continues to find that there is an uptick in new listings coming online ... read »
- How Does Cash-Out Refinancing Work?
- 262-Unit Development With 'Main Street' Retail Pitched For Columbia Pike
- St. E's And More: A Look At The Congress Heights Residential Pipeline
- Georgetown Hotel Along Water Street Set To Deliver Next Year
- Three Months In, How Is DOGE Affecting The DC-Area Housing Market?
DC Real Estate Guides
Short guides to navigating the DC-area real estate market
We've collected all our helpful guides for buying, selling and renting in and around Washington, DC in one place. Start browsing below!
First-Timer Primers
Intro guides for first-time home buyers
Unique Spaces
Awesome and unusual real estate from across the DC Metro