New Airbnb Ad Miniaturizes Real Listings
✉️ Want to forward this article? Click here.

A new Airbnb advertisement released last week explains the company’s business model with a model train — really.
The train travels through real Airbnb listings that were painstakingly recreated in miniature. The ad, “Welcome to Airbnb,” gives an overarching view of the company’s model, with emphasis on the unique and local experiences it offers. Perhaps unsurprisingly, there’s no recreation of small rented-out condos of the type that have given the company so much trouble in cities like New York — and we didn’t see any miniature Ikea furniture, another Airbnb mainstay, either.
The ad was produced all in one take, which apparently required the help of more than nine people to move sets around and create details that made it just right. The train’s track runs through a castle, bungalows, cabins, treehouses and more. Its emphasis on the tiniest details is supposed to be a reflection of what the company brings to consumers, according to a video offering an inside look at the advertisement.
“Making the world a smaller place is what Airbnb stands for and what magically happens when you travel and you have local experiences, versus just traveling like a tourist,” one of the ad’s creators said in the explanatory video.
See other articles related to: airbnb
This article originally published at https://dc.urbanturf.com/articles/blog/airbnb_ad_recreates_real_listings_in_miniature/9280.
Most Popular... This Week • Last 30 Days • Ever

When you buy a home in the District, you will have to pay property taxes along with y... read »

In this article, UrbanTurf explores what renters insurance is and what it covers.... read »

The application filed with Montgomery County seeks to extend the validity of a plan t... read »

Even as the housing market has slowed this year in the DC region, there are still ple... read »

1834 16th Street NW was originally designed by one of the most influential architects... read »
- First-Timer Primer: Tax Relief for DC Homeowners
- What is Renter's Insurance?
- Are Plans For The Redevelopment of GEICO's Headquarters Inching Forward?
- 8 Days Or Less: The DC Neighborhoods Where Homes Are Selling Fastest
- A Gorgeous, Newly Renovated Victorian Hits the Market on the Avenue of the Presidents
DC Real Estate Guides
Short guides to navigating the DC-area real estate market
We've collected all our helpful guides for buying, selling and renting in and around Washington, DC in one place. Start browsing below!
First-Timer Primers
Intro guides for first-time home buyers
Unique Spaces
Awesome and unusual real estate from across the DC Metro