A More-Detailed Look at the Redevelopment of Wisconsin Avenue's Friendship Center

  • March 10th 2022

by Nena Perry-Brown

Aerial of proposed development. Click to enlarge.

Six months ago, Federal Realty presented preliminary plans to redevelop the firm's Friendship Center building in Friendship Heights. Now, the public is getting a more detailed look at what will be proposed.

The developer will file a zoning application to modify the existing planned unit development (PUD) that delivered the building at 5333 Wisconsin Avenue NW (map) in order to replace it with a 310-unit residential development above 12,000 square feet of retail. Plans were shared at the ANC 3E meeting on Wednesday evening.

Rear aerial of proposed development. Click to enlarge.

Designed by Shalom Baranes and landscape architect Gustafson Guthrie Nichol, the building is expected to employ biophilic design principles like greening on balconies and/or greenery walls. Three different building materials are currently being considered: an "oatmeal"-colored travertine, a white brick, or bronze panels. The retail is expected to be neighborhood-serving without any anchors, and there will be some "retail spillover" space (e.g. outdoor dining) toward the northern frontage along Wisconsin Avenue and some seating closer to the curb.

Rear "mews" entrance of proposed development. Click to enlarge.

Fifteen percent of the residential space will be affordable to households earning up to 60% of median family income; some community members at the meeting asked that the development team pursue more affordability. The lower level of the existing retail space would be converted into an additional floor of parking to create a total of 180 parking spaces, although one of the ANC commissioners recommended that the converted parking level instead be a community space.

The development team expects to file a PUD application next month. Additional renderings are below.

Renderings of proposed development, in travertine. Click to enlarge.
Renderings of proposed development, in bronze. Click to enlarge.

This article originally published at https://dc.urbanturf.com/articles/blog/a-more-detailed-look-for-wisconsin-avenues-friends/19370.

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