loading...

Why Not Hotel? NoMa Developer Exploring Converting Four Floors of Apartments into Short-Term Rentals

by Nena Perry-Brown

Why Not Hotel? NoMa Developer Exploring Converting Four Floors of Apartments into Short-Term Rentals: Figure 1
Rendering of Union Place development.

The rebranding of the apartel continues.

Developers Toll Brothers and AECOM Capital are exploring the idea of seeking a modification of consequence to Union Place, a 14-story mixed-use development at 200 K Street NE (map) in order to set aside some apartments for short-term rental.

Representatives from the development team gave an informational presentation to a meeting of the ANC 6C Planning, Zoning and Economic Development Committee to get feedback on potential plans to convert the bottom four floors of apartments at the building into furnished short-term rentals.

Approval of this conversion would affect the status of 70 to 90 of the 525 apartments. The development, which would also include 13,000 square feet of retail and services, is expected to deliver early next year. 

While this may be awfully close (literally and figuratively) to what Equity Residential has planned for the apartment complex a block away at 100 K, the Union Place developers do not envision the concept as a Why Hotel-style pop-up hotel solely during lease-up.

"Our preference would be to have the leeway for it to be a permanent arrangement," a representative from Toll Brothers said. "We certainly understand the concerns with what happened at Station House; that's the last thing we want to happen," he continued, citing the nearby apartment building which almost had its Certificate of Occupancy revoked for excessive short-term rental activity. The short-term rental units proposed at Union Place would be administered by a third-party with hotel/residential experience like Ritz-Carlton or Westin.

Committee members and neighbors in attendance largely expressed, at best, discomfort with the idea, particularly in light of already-worsening traffic and additional expected development in the immediate area. The juxtaposition of this proposal with the conversation surrounding the short-term rental regulation bill currently pending in DC Council was not lost on those present either.

"You're taking more than 15 percent of your housing and you want to convert it to a hotel use...in the exact same instance that this industry has lobbied the city hard to prevent small-fry people from doing this exact same thing, and it takes a lot of chutzpah to do that," committee member Dru Tallant said. "It's pretty transparent that the industry looked at the Airbnb-type model and said, 'oh, this is working, people like this, let's push that out of the small private sector and we'll do it as a corporate offering'."

The committee did not vote on the proposal and a zoning application has not yet been filed, nor have the developers yet discussed the proposal with the Office of Planning.

This article originally published at https://dc.urbanturf.com/articles/blog/why-not-hotel-noma-developer-exploring-converting-four-floors-of-apartments/14672

DC Real Estate Guides

Short guides to navigating the DC-area real estate market

We've collected all our helpful guides for buying, selling and renting in and around Washington, DC in one place. Visit guides.urbanturf.com or start browsing below!

Northern Virginia

Profiles of 14 neighborhoods across Northern Virginia

Ballston
Looking to Give People A Reason to Stay Past 6pm
Clarendon
Happily Straddling the Line Between City and Suburb
Columbia Pike
Arlington’s Neglected Stepchild is Getting a Makeover
Crystal City
Turning Lemons into Lemonade
Lyon Village
Developing An Air of Exclusivity?
Rosslyn
Hitting Its Growth Spurt
Shirlington
An Urban Village Hitting Its Stride
Del Ray
Virginia’s Small Town Near the Big City
Eisenhower Avenue
The Vibrancy Might Take a Few Years
Huntington
The Quiet Neighborhood By the Beltway
Old Town
Mayberry By The Potomac
Parkfairfax
132 Commerical-Free Acres
Downtown Falls Church
Staying the Same in the Midst of Change
Tysons Corner
Radical Change Could Be On The Way

See more Northern Virginia »

Maryland

Profiles of 14 neighborhoods in suburban Maryland

Annapolis
Small-Town Living in the State Capital
Bethesda
Bedroom Community Gets Buzzing Cache
Cabin John
In With The New While Maintaining the Old
Chevy Chase
Affluence, Green Lawns and Pricey Homes
Downtown Silver Spring
Experiencing a Resurgence After a Bumpy History
Potomac
A Suburb on Steroids
Rockville Town Square
Despite the Dynamism, Still Somewhat Generic
Takoma Park
More Than a Little Bit Quirky
Wheaton
A Foodie Magnet on the Verge of Change
Capitol Heights
Kudzu, Front Porches and Crime
Hyattsville
Glass Half Full or Half Empty?
Mount Rainier
Artists, Affordable Homes and A Silo Full of Corn
National Harbor
A Development Rises Next to the Potomac
Riverdale Park
A Town Looking For Its Identity

See more Maryland »

Northwest DC

30+ neighborhood profiles for the city's biggest quadrant

16th Street Heights
DC's Sleeper Neighborhood
Bloomingdale
Where (Almost) Everyone Knows Your Name
AU Park
One of DC’s Last Frontiers Before the Suburbs
Brightwood
DC’s Northern Neighborhood on the Cusp
Burleith
DC’s 535 House Neighborhood
Cathedral Heights
Do You Know Where That Is?
Chevy Chase DC
Not to Be Confused With the Other Chevy Chase
Cleveland Park
Coming Back After A Rough Year
Columbia Heights
DC’s Most Diverse Neighborhood, But For How Long?
Crestwood
An Island of Serenity East of the Park
Dupont Circle
The Best of DC (For a Price)
Foggy Bottom & West End
Where the Institutional Meets the International
Forest Hills
Ambassadors and Adventurous Architecture
Foxhall Village
350 Homes Just West of Georgetown
Friendship Heights
A Shopping Mecca With a Few Places to Live
Georgetown
History, Hoyas and H&M
Glover Park
One of DC’s Preppier and More Family-Friendly Neighborhoods
Kalorama
A Posh View From Embassy Row
LeDroit Park
A Quiet Enclave in the Middle of the City
Logan Circle
Trendy Now, But Not By Accident
Mount Pleasant
Sought-After Homes Surround Main Street in Transition
Mount Vernon Triangle
From Seedy to Sought-After
Palisades
The Long, Skinny Neighborhood at the City’s Northwest Edge
Park View
It’s Not Petworth
Penn Quarter/Chinatown
DC’s Go-Go-Go Neighborhood
Petworth
Getting a Vibrancy of Its Own
Shaw
The Duke’s Former Stomping Ground
Shepherd Park
DC’s Garden of Diversity
Spring Valley
A Suburb With a DC Zip Code
Takoma
Not To Be Confused With Takoma Park
Tenleytown
Not Quite Like Its Neighbors
U Street Corridor
The Difference a Decade Makes
Woodley Park
Deceptively Residential
Adams Morgan
No Longer DC’s Hippest Neighborhood, But Still Loved by Residents

See more Northwest DC »

Southwest DC

The little quadrant that could

Southwest Waterfront
A Neighborhood Where A Change Is Gonna Come

See more Southwest DC »

Northeast DC

Profiles of 10 neighborhoods in NE

Brookland
New Development Could Shake Up Pastoral Peace
Deanwood
A Little Bit of Country Just Inside the District’s Borders
Eckington
Not to Be Confused With Bloomingdale
Fort Totten
Five Years Could Make a Big Difference
H Street
A Place To Party, and To Settle Down
Langdon
The Northeast Neighborhood That Few Know About
Michigan Park
A Newsletter-On-Your-Doorstep Community
NoMa
Evolving from a Brand to a Neighborhood
Rosedale
Ripe for Investment Right About Now
Trinidad
The Difference 5 Years Makes
Woodridge
Big Houses, A Dusty Commercial Strip and Potential

See more Northeast DC »

Southeast DC

6 neighborhoods from Capitol Hill to East of the River

Capitol Riverfront
Still Growing
Hill East
Capitol Hill’s Lesser Known Neighbor
Congress Heights
Gradually Rising
Hillcrest
Notable for Its Neighborliness
Historic Anacostia
Future Promise Breeds Cautious Optimism
Eastern Market
A More European Way of Living

See more Southeast DC »