A sampling of the items curated by TRNK.
The world is used to seeing popular interior design sites and businesses geared toward women. A New York start-up is now approaching a market that has, for the most part, been left out: men.
TRNK was founded by a couple of guys who wanted to make good interior design more accessible to the other gender. Tariq Dixon and Nick Nemechek recently launched the new website that brings magazine and marketplace together by featuring and selling home furnishings and telling stories about their owners. The duo isn’t shy about promoting the relatively unusual aims of the company.
“We celebrate evolved notions of male domesticity, and offer a curated destination for masculine design,” a message on the homepage reads.
Some of those evolved notions also come at an evolved price, though many of the finds, especially accessories sourced at sites like Etsy, wouldn’t break a typical interior design budget. Beyond the shopping portion of the site, TRNK goes into the well-designed and furnished homes of fashionable men to check out their style and point readers to products that match up with those in the room.
The guys formally launched the company last April after struggling to decorate the apartment they shared. But the redesigned and revamped site is new, and the mission is clear: getting design that’s more masculine out of the basement.
“There really aren’t too many other representations in the media, other than the occasional bachelor pad or ‘man cave’ story,” Dixon told Cool Hunting recently.
The combination of showcasing new products and seeking out vintage finds for buyers has thus far been dominated online by sites like OneKingsLane, which cater to wealthy female buyers. At this early stage, Dixon and Nemechek don’t seem to be quite as profit-focused as that venture, and told Cool Hunting they’re hoping to add more editorial content as the site matures.
This article originally published at https://dc.urbanturf.com/articles/blog/mens_home_decor_site_launches_to_fill_a_gap1/8030.
Most Popular... This Week • Last 30 Days • Ever
The preferred mortgage product among most home buyers is the fixed-rate mortgage. How... read »
Eights month after a new proposal to redevelop part of the Takoma Metro station was p... read »
The new images provide a better sense of the big residential plans in the works for t... read »
As we approach the end of the year, UrbanTurf is taking a final look at the DC neighb... read »
Crescent Communities recently filed plans with Montgomery County for Novel Bethesda, ... read »
To help home buyers and sellers both novice and seasoned, UrbanTurf is running a seri... read »
Plans for the New York-based eatery appear to be moving forward.... read »
The development for four parcels at The Yards from Brookfield Properties and the Menk... read »
The zip codes that are home to Brentwood, Takoma Park and sections of Hyattsville top... read »
EDENS filed a planned unit development for a two-building residential development tha... read »
With this weekend's DC houseboat tour a day away, UrbanTurf thought it only fitting t... read »
President Obama travels to Denver this morning to sign the stimulus bill that has bee... read »
In this week's installment of Ask An Agent, a reader wonders if there is a rule for h... read »
As The Wharf prepares to begin construction, DC's houseboat community heads to its ne... read »
In this week's installment of Ask An Agent, a reader asks a fairly common question th... read »
DC Real Estate Guides
Short guides to navigating the DC-area real estate market
We've collected all our helpful guides for buying, selling and renting in and around Washington, DC in one place. Visit guides.urbanturf.com or start browsing below!
Intro guides for first-time home buyers
Awesome and unusual real estate from across the DC Metro