A sampling of the items curated by TRNK.
The world is used to seeing popular interior design sites and businesses geared toward women. A New York start-up is now approaching a market that has, for the most part, been left out: men.
TRNK was founded by a couple of guys who wanted to make good interior design more accessible to the other gender. Tariq Dixon and Nick Nemechek recently launched the new website that brings magazine and marketplace together by featuring and selling home furnishings and telling stories about their owners. The duo isn’t shy about promoting the relatively unusual aims of the company.
“We celebrate evolved notions of male domesticity, and offer a curated destination for masculine design,” a message on the homepage reads.
Some of those evolved notions also come at an evolved price, though many of the finds, especially accessories sourced at sites like Etsy, wouldn’t break a typical interior design budget. Beyond the shopping portion of the site, TRNK goes into the well-designed and furnished homes of fashionable men to check out their style and point readers to products that match up with those in the room.
The guys formally launched the company last April after struggling to decorate the apartment they shared. But the redesigned and revamped site is new, and the mission is clear: getting design that’s more masculine out of the basement.
“There really aren’t too many other representations in the media, other than the occasional bachelor pad or ‘man cave’ story,” Dixon told Cool Hunting recently.
The combination of showcasing new products and seeking out vintage finds for buyers has thus far been dominated online by sites like OneKingsLane, which cater to wealthy female buyers. At this early stage, Dixon and Nemechek don’t seem to be quite as profit-focused as that venture, and told Cool Hunting they’re hoping to add more editorial content as the site matures.
This article originally published at http://dc.urbanturf.com/articles/blog/mens_home_decor_site_launches_to_fill_a_gap1/8030
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