The Future of Real Estate? Realtor Launches Online Reality Series

• July 1st 2009

by Mark Wellborn

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Real estate agents have started to do a number of things to distinguish themselves from the pack. Some have started to host first-time homebuyer seminars. Others have started making YouTube real estate tutorials. However, none has gone quite as far as a realtor from New Jersey who Inman News reports recently started an online video series to “promote her goal of $1 million in net revenue from sales commissions in one year.”

The agent, Fedua “Sarah” Bandy, has decided to put the ideas from Keller Williams founder Gary Keller’s book “The Millionaire Real Estate Agent” to the test to see if she can achieve the lofty goal ($1 million in annual revenue) that the book sets out. Among other things, Bandy plans to send out thousands of pieces of direct mail each month to a select list of prospective buyers.

From Inman:

Bandy plans to send out 16,000 direct-mail pieces per month to a list of people selected from a particular geography and demography. According to Keller’s research, marketing to 50 people 12 times per year will result in at least one sale.

If this post has piqued your interest enough to check out Bandy’s show, you can see a sample here.

This article originally published at https://dc.urbanturf.com/articles/blog/the_future_of_real_estate_realtor_launches_online_reality_series/1088.