From left, Julie Zelaska, Marty Schnider and Ron Smith launched Smith | Schnider to help condominium developers and custom home builders market and sell new properties.
The bond that led to the formation of Smith | Schnider was forged during dark times in the local real estate market.
The Residences at Liberty Center condominiums in Arlington were off to a fast start with 180 commitments to buy before the building even opened in 2008. Then the market plummeted. All but 20 buyers canceled.
Nearly a decade later, Smith | Schnider opened for business, the three joining forces again. They deliver sales and marketing services for condominium developers, as well as custom single-family home builders.
The team at Smith | Schnider has experience developing, selling and marketing high-profile properties in Virginia, Maryland and Washington, DC.
“What we did at Liberty Center was something none of us will ever forget,” said Smith, the founding principal, president and principal broker. “Now we’ve got the band back together, and we’ve assembled a talented team around us. With the rebound in the market, exciting projects are on the way.”
Smith brings more than three decades of experience in condominium development, sales and marketing, exceeding $3.5 billion in revenue for landmark residential projects in the Mid-Atlantic.
Schnider, another founding principal, comes from a family whose history in the Washington, DC, real estate market dates back nearly a century. Schnider has developed apartments, condominiums, single-family homes and commercial properties. He continues to run the day-to-day affairs of the Fred Schnider Investment Group, founded by his grandfather in the 1930s.
Smith | Schnider offers sales and marketing expertise to custom single-family home builders throughout the area.
Julie Zelaska is a principal and executive vice president. She has more than 20 years of experience working for the region’s top firms and delivering strategic planning, sales and marketing expertise for projects like Liberty Center, Turnberry Tower and The Clara Barton.
Through their shared experiences, the trio developed a deep respect for each other and the faith that they can overcome any challenge. Fortunately, Smith said, the recession is behind us and a more receptive market is upon us.
“It’s not a coincidence that we’ve chosen now to launch this new venture,” Smith said. “Condominiums are back, and Millennials are in a perfect position to fuel this resurgence. Developers in DC, Maryland and Virginia stand to benefit immensely, and Smith | Schnider can help them sell more properties, faster than ever.”
This article originally published at https://dc.urbanturf.com/articles/blog/smith_schnider_has_a_reputation_for_strong_sales_no_matter_the_market/11215.
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