Is This the Real Estate Sign of the Future?
✉️ Want to forward this article? Click here.
![Is This the Real Estate Sign of the Future?: Figure 1](https://assets.urbanturf.com/dc/images/blog/2018/07/Compass-Real-Estate-Sign.jpg)
While some jurisdictions are debating whether the "For Sale" real estate sign should be banned from front yards, one real estate company is looking to modernize the entire concept.
Last week, Compass previewed new customizable digital For Sale signs with smartphone connectivity, Inman reports. Rather than a rectangular sign on a stick, the new sign will be a circular, illuminated powder-coated metal sign with a QR code that links to details about the listing. Anyone who has the Compass app downloaded on their phone will receive a notification about the listing once they come within 20 feet of the sign.
story continues below
loading...story continues above
“When we start thinking about the sign we start thinking about how our business is anchored in both the digital world because of the technology we’re building and in the physical world because our agents are in the physical world,” explains Maëlle Gavet, Compass’ chief operating officer. “We started thinking about how to link the two and the sign became a pretty obvious place to continue that discussion.”
Compass has teased that the signs' capabilities will eventually be expanded to include elements of augmented reality, from opening 3D tours to controlling the lights inside the house or activating the sign like a lockbox.
The initial run of signs also come with a partnership with navigation app Waze, which will integrate pinpoints of the signs' locations on their maps. Agents will be able to preorder the first 500 signs from Compass starting July 30th and we could begin seeing them on lawns as early as September.
See other articles related to: for sale, for sale signs, real estate agents, real estate technology
This article originally published at https://dc.urbanturf.com/articles/blog/is-this-the-real-estate-sign-of-the-future/14233.
Most Popular... This Week • Last 30 Days • Ever
![Buying with Friends: What You Should Know](https://assets.urbanturf.com/dc/images/blog/2010/05/home_value.jpg)
Here are some precautions to take before buying real estate with a buddy.... read »
![$10 Million McLean Home Of Former Nationals Star Stephen Strasburg Finds a Buyer](https://assets.urbanturf.com/dc/images/blog/2024/09/resized/VAFX2180246_45_0_image_560x420.jpg)
The six-bedroom home listed for just south of $10 million back in June went under con... read »
![16-Story, 325-Unit Building Pitched For Arlington's Wilson Boulevard](https://assets.urbanturf.com/dc/images/blog/2024/09/resized/2500-wilson-1_image_560x420.jpg)
The new project will take the place of an obsolete office building in Courthouse.... read »
![Mayor Bowser Announces First Office-To-Residential Projects To Receive Tax Abatements](https://assets.urbanturf.com/dc/images/blog/2024/09/resized/1625-mass-1_image_560x420.jpg)
The three office-to-residential conversion projects have been conditionally awarded t... read »
![500 Apartments, Live/Work Units And A Park: The New Plans Coming To St. Elizabeths](https://assets.urbanturf.com/dc/images/blog/2024/09/resized/parcel-6-park_image_560x420.jpg)
The plans for one of the final parcels at DC's St. Elizabeth's East campus are beginn... read »
- Buying with Friends: What You Should Know
- $10 Million McLean Home Of Former Nationals Star Stephen Strasburg Finds a Buyer
- 16-Story, 325-Unit Building Pitched For Arlington's Wilson Boulevard
- Mayor Bowser Announces First Office-To-Residential Projects To Receive Tax Abatements
- 500 Apartments, Live/Work Units And A Park: The New Plans Coming To St. Elizabeths
DC Real Estate Guides
Short guides to navigating the DC-area real estate market
We've collected all our helpful guides for buying, selling and renting in and around Washington, DC in one place. Start browsing below!
First-Timer Primers
Intro guides for first-time home buyers
Unique Spaces
Awesome and unusual real estate from across the DC Metro