DC's Newest Apartment Concession: A Trip to Cuba
A rendering of the penthouse at The Hendrix.
Along with more creative apartment amenities emerging on the market in DC, rental concessions such as a free month of rent or waived application fees are being replaced by more exciting options.
For example, Ditto Residential is taking a new approach to leasing up the just-opened Hendrix apartment complex on Florida Avenue NE — by offering every new tenant that signs a lease a free trip to Cuba.
story continues below
loading...story continues above
“We discussed how we could do leasing incentives differently than you see in a traditional apartment building,” Ditto marketing director Callie Bruemmer explains. The answer was to team up with DC-based El Camino Travel to offer new tenants a trip to Cuba.
With the easing of US-Cuba relations starting in 2014 and the subsequent loosening of travel restrictions, El Camino saw its first trip to Cuba sell out within 48 hours. Now, anyone who signs a lease at the Hendrix during the month of February (for a lease term beginning prior to April 1st) will be able to select one of six upcoming trips to the island nation this year.
Similar Posts:
- Parking-Light H Street Project Will Come with a Slew of Transit Concessions
- DC’s Newest Apartment Amenity? The Uber Waiting Room
See other articles related to: ditto residential, florida avenue
This article originally published at https://dc.urbanturf.com/articles/blog/ditto_and_el_camino_travel_team_up_to_offer_cuba_trip_as_rental_concession/12182.
Most Popular... This Week • Last 30 Days • Ever
As plans for a street reconfiguration at the intersection of New York and Florida Ave... read »
The National Park Service has given the green light for DC's 62 year-old stadium to b... read »
On Wednesday, Airbnb launched the Icons Collection, approximately a dozen "one-of-a-k... read »
Plans for another residential project in downtown Bethesda are moving forward.... read »
Cash-out refinancing is a popular financial strategy that allows homeowners to conver... read »
DC Real Estate Guides
Short guides to navigating the DC-area real estate market
We've collected all our helpful guides for buying, selling and renting in and around Washington, DC in one place. Start browsing below!
First-Timer Primers
Intro guides for first-time home buyers
Unique Spaces
Awesome and unusual real estate from across the DC Metro