7201 Wisconsin Ave

Bethesda

The Pinkard Group has filed plans with Montgomery County for a 26-story, 450-unit conversion of 7201 Wisconsin Avenue, a seven-story commercial building across from the Farm Women's Market. SK+I Architecture designed the new project. The proposed development would clock in at 262 feet — slightly above the allowed 250-foot maximum, thanks to a height bonus unlocked by the project's affordable housing commitment. Of the 450 units, 80 would be Moderately Priced Dwelling Units (MPDUs), exceeding the standard threshold and triggering the additional 12-foot height allowance. The residential building would offer a range of unit types, from studios to multi-bedroom apartments, along with rooftop and terrace amenities. At street level, the project aims to do what many Bethesda redevelopments have promised: activate the sidewalk. The ground floor would include approximately 5,000 square feet of retail anchored at the corner of Wisconsin Avenue and Willow Lane, directly across from the planned Farm Women's Market Civic