In a city consistently recognized as a real estate anomaly—only marginally vulnerable to the country’s economic mood swings—there is no shortage of real estate agents. It’s a difficult place to stand out. But as a native to the DC area, with a background in sales and marketing, Adam Isaacson of Long and Foster’s Chevy Chase office has built one of the fastest growing real estate businesses in the city.
After founding and then selling a successful school textbook company, Adam was drawn to working with people in the very personal business of buying or selling a home.
His first business flourished because he built strong, dedicated relationships with his clients. His current success as a real estate agent, Adam explains, can be attributed to that experience, as well as his entrepreneurial spirit, innovative sales and marketing tactics, and an understanding that his clients have entrusted him to do everything he can to get them what they want.
“Buying or selling a home is an opening to the next chapter in someone’s life,” Isaacson, who is licensed in DC, Maryland and Virginia, says. “It should be a fun, exciting and memorable experience.” First-time buyers are understandably nervous—buying a home can be financially stressful and emotionally draining. Adam’s past clients identify him as a great listener who protects their interests and manages stress.
When asked what made Adam so successful, broker Holly Worthington stated that he absorbs every idea she has ever given him.
‘”He’s like a sponge!” she said. “He gets things done and really puts in the hours needed to give excellent service and grow his business. Plus he is really smart!”
Adam has found trusted relationships are crucial, but so is being an industry expert and staying at the forefront of real estate marketing technology. A big part of his business development is creating helpful resources for buyers and sellers, such as regular online videos and a blog giving advice and home improvement tips.
“I don’t want to rely on simply sticking a sign in the ground—that’s a very passive approach. I use social media, make direct calls, and am involved in networking groups that get my clients visibility in an aggressive market.”
This article originally published at http://dc.urbanturf.com/articles/blog/sponsored_former_businessman_adam_isaacson_makes_a_name_in_dc_real_estate/5462
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