Who We Are

We’re a team of new media entrepreneurs and journalists who have been covering the residential real estate beat for years. While we obsessively track the real estate markets we cover, no, we are not real estate agents. (We get that question a lot.)

Check out our bios below, and feel free to send an email. We like hearing from readers.

If your thirst for behind-the-scenes UrbanTurf intel isn’t quenched, head over to our About page.

Back to TopLeadership

 
Will Smith

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Will Smith

Publisher & Co-founder

Will oversees all aspects of UrbanTurf, with a particular focus on the business expansion and technology side of things. Coming nine years after the launch of his first online media business, UrbanTurf is his fourth venture as an entrepreneur, a “job” he adores. Chi-Cha Lounge, Habana Village, and Bob & Edith’s are a few of his favorite spots around town. Computer scientist by education, Will grew up just outside DC in Alexandria.

 
Mark Wellborn

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Mark Wellborn

Editor-in-Chief & Co-founder

Mark oversees the editorial operations at UrbanTurf, so if you have any complaints or accolades, he’s your man. Mark grew up barely within the DC borders and is happy to call himself a native Washingtonian. Prior to starting UrbanTurf, he wrote extensively about real estate in the DC area and New York City. During those rare weekend hours when he is not working, you can find him rooting for DC’s beleaguered sports teams. 

Back to TopEditorial

 
Shilpi Paul

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Shilpi Paul

DC Editor

Shilpi joined UrbanTurf’s DC office in October 2011. After spending several years reporting on politics and culture for News India-Times and teaching high school journalism, Shilpi was drawn to UrbanTurf during her own house hunt and now thinks about real estate, neighborhoods and DC during most of her waking hours. She moved to the District in 2006 and loves witnessing the changes. Outside the office, you can probably find her biking around the city or at a coffeeshop, a yoga class, or Bar Pilar.

 
Rebecca Cooper

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Rebecca Cooper

Foodie Contributor

Rebecca pens Neighborhood Eats, UrbanTurf’s weekly rundown of all the restaurant goings-on throughout the DC area. Rebecca is a freelance journalist and blogger living in Arlington who has written food and dining features for DCist, Washingtonian, and Arlington Magazine, among others. A native New Yorker, she has a proclivity for good bagels, the Giants, and talking loudly. When not hunched over a keyboard or scrolling through Twitter feeds, Rebecca’s usually checking out the latest addition to the region’s expanding restaurant scene or undertaking overly ambitious cooking projects in her galley kitchen.

 
Amanda Abrams

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Amanda Abrams

'Hoods Contributor

Neighborhood connoisseur Amanda Abrams is the author of the vast majority of UrbanTurf’s weekly neighborhood profiles. Amanda is a native North Carolinian who moved to Washington to study foreign affairs at Georgetown University. Her path took a left turn, though, and these days she’s a freelance writer, contributing regularly to the Washington Post and Washington City Paper and, of course, Urban Turf, as well as out-of-town outlets like the Christian Science Monitor and Ms. magazine. If she’s not writing, you’ll probably find her in a dance studio somewhere in DC.

Back to TopAdvisers

 
Rocky Vega

Rocky Vega

Adviser & Co-founder

Rocky Vega is one of the three co-founders of UrbanTurf and continues to advise the team on all matters related to online publishing. Prior to UrbanTurf, Rocky was a co-founder of RFID Update, which he operated from Brazil, Chile, and Puerto Rico, and an associate publisher of FierceFinance. Vega graduated with honors from Harvard University, where he was on the board of Let’s Go Publications and directed business programs involving McKinsey, Goldman Sachs, and Harvard Business School faculty. He recently completed a master’s degree at the Stockholm School of Economics.

 
John Learn

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John Learn

Technology & Design

John is the president, lead developer and designer at LogicBrush Studios, the company he founded in 2001. His passion is building beautiful, interactive and out-of-the-ordinary websites and web-based applications. With a background that spans both the technical and the artistic, John brings a rare blended perspective to the web development he does for UrbanTurf.