Who We Are
We’re a team of new media entrepreneurs and journalists who have been covering the residential real estate beat for years. While we obsessively track the real estate markets we cover, no, we are not real estate agents. (We get that question a lot.)
Check out our bios below, and feel free to send an email. We like hearing from readers.
If your thirst for behind-the-scenes UrbanTurf intel isn’t quenched, head over to our About page.
Back to TopLeadership
Publisher & Co-founder
Will oversees all aspects of UrbanTurf, with a particular focus on the business expansion and technology side of things. Coming nine years after the launch of his first online media business, UrbanTurf is his fourth venture as an entrepreneur, a “job” he adores. Chi-Cha Lounge, Habana Village, and Bob & Edith’s are a few of his favorite spots around town. Computer scientist by education, Will grew up just outside DC in Alexandria.
Editor-in-Chief & Co-founder
Mark oversees the editorial operations at UrbanTurf, so if you have any complaints or accolades, he’s your man. Mark grew up barely within the DC borders and is happy to call himself a native Washingtonian. Prior to starting UrbanTurf, he wrote extensively about real estate in the DC area and New York City. During those rare weekend hours when he is not working, you can find him rooting for DC’s beleaguered sports teams.
Back to TopEditorial
Lark joined UrbanTurf in January 2014 not long after moving to DC. She’s based out of Hill East by way of her hometown of St. Paul, Minnesota. Lark is passionate about real estate, interior design and journalism, and has previously written for The New York Times, The Seattle Times and the Chicago Sun-Times. She’s currently spending a lot of time getting to know DC’s neighborhoods and exploring its many hidden places for UrbanTurf. When she’s not doing that, you can usually find her throwing a ball for her two pups at the dog park.
Shilpi was UrbanTurf’s lead reporter from October 2011 through November 2013, when she had a baby and became an UrbanTurf contributor. After spending several years reporting on politics and culture for News India-Times and teaching high school journalism, Shilpi was drawn to UrbanTurf during her own house hunt. Outside the office, you can find her strolling around DC’s many neighborhoods, scoping out the too-few parks and consuming endless cups of coffee.
Back to TopAdvisers
Adviser & Co-founder
Rocky Vega is one of the three co-founders of UrbanTurf and continues to advise the team on all matters related to online publishing. Prior to UrbanTurf, Rocky was a co-founder of RFID Update, which he operated from Brazil, Chile, and Puerto Rico, and an associate publisher of FierceFinance. Vega graduated with honors from Harvard University, where he was on the board of Let’s Go Publications and directed business programs involving McKinsey, Goldman Sachs, and Harvard Business School faculty. He recently completed a master’s degree at the Stockholm School of Economics.
Technology & Design
John is the president, lead developer and designer at LogicBrush Studios, the company he founded in 2001. His passion is building beautiful, interactive and out-of-the-ordinary websites and web-based applications. With a background that spans both the technical and the artistic, John brings a rare blended perspective to the web development he does for UrbanTurf.