The Inside Scoop on 14W

by UrbanTurf Staff

Rendering of 14W

Just before people hopped in their cars for the Thanksgiving break, the Washington Business Journal dropped some big residential development news for the District: a 231-apartment mixed-use development would break ground on the corner of 14th and W Streets NW in a joint partnership between Perseus Realty and Jefferson Apartment Group.

In addition to 231 apartments, the 300,000 square-foot project will have a new 44,000 square-foot YMCA facility, and over 10,000 square feet of ground-level retail space. The development, named 14W, will blend new construction on what is now a vacant lot with the adjoining five row houses along 14th Street. Demolition is expected in early December with the first apartments and YMCA to deliver in the summer of 2012. Remaining apartments will deliver that fall.

“We have a very desirable project,” Perseus president Robert Cohen told UrbanTurf. “The YMCA is a great amenity. We’re going to have an Olympic-size pool, a gym, and even a day care center. There’s also a charter school around the corner on Florida Avenue, so theoretically, we could attract younger people with new families.”

The northeast corner of 14th and W Street NW

Cohen said that the average apartment will be a little over 800 square feet, and that monthly rents will range from roughly $2,300 to $2,600. Of the 231 apartments, 19 will be set aside as affordable for tenants earning 60 percent or less of area median income.

As for the retail that will occupy the ground floor, it’s too early to say. At 10,000 square feet, the space is too small for a grocery store, so Cohen is hoping for something like a restaurant or clothing store that will serve as an additional amenity for the neighborhood. Because much of the retail space will be contained in the row houses, the final effect could be similar to what Douglas Jemal did with the restored row houses along 7th Street in Chinatown.

“We’re going to be very selective with what type of tenants we choose for the location,” said Cohen.

The ground breaking of 14W is yet another sign of an increasingly active pipeline in the DC Metro area. Perseus originally announced the project back in 2007, but the economic downtown stalled development. Three years later, and not only is 14W finally moving ahead, but Cohen indicated that Perseus is working on a couple other projects as well.

“We’re back in the market again,” he said.

See other articles related to: renting in dc, perseus realty, dc apartments, 14w

This article originally published at http://dc.urbanturf.com/articles/blog/the_inside_scoop_on_14W/2712


  1. Redline SOS said at 9:32 am on Tuesday November 30, 2010:

    And $2300 apartments are affordable to whom?  Anyone notice Obama just froze our salaries?  WTF are we supposed to live?

  1. green said at 10:14 am on Tuesday November 30, 2010:

    Demand far outpaces supply right now.2300 will likely be a deal when these are complete.

  1. Will Smith said at 10:16 am on Tuesday November 30, 2010:

    Redline -

    The $2,300 refers to the market rate units. The 19 designated affordable apartments won’t cost that. (Not sure how much they will cost.)

  1. Sara said at 10:34 am on Tuesday November 30, 2010:

    So the townhouses to the north will be incorporated into the project?

  1. JT said at 11:20 am on Tuesday November 30, 2010:

    Nice to see something moving on this project.  Those Perseus signs have been covering that eyesore for over two years!

  1. dzad said at 1:02 pm on Tuesday November 30, 2010:

    $2300 is a complete falsehood. I live one block up at View 14 and those places of the same size are now going for 3300.  I live in a roughly 800 sq ft place - 1 bdrm, 1 den.  It was 2960 when we moved in, now being raised to 3300+ on renewal. 

    there is absolutely no way that these new places will go for only 2300.  mark my words.  also, do not believe that there are not places in dc or that demand is higher.  that is complete BS!  if that were true, then why are all these places available throughout the city and why are they giving so many concessions for people to move in???

  1. Eric said at 3:20 pm on Tuesday November 30, 2010:

    @dzad Nobody is giving any concessions for people to move in nowadays. With a ~2% vacancy rate for apartments in the city, there is virtually no supply to meet the incredibly high demand. I’ve been looking to move out of my family’s home to get closer to work for a while, and prices recently have spiked.  The only things available are sometimes either too far from the center and unkempt, or too expensive/new/luxurious for me to afford.

  1. dzad said at 4:12 pm on Tuesday November 30, 2010:

    @Eric you’re wrong, i’m looking too and every place has offered some kind of concession. 

    this statement is not 100% true - “there is virtually no supply to meet the incredibly high demand.”  you are just repeating what the rental buildings want you to believe.

  1. winston said at 11:06 pm on Wednesday December 1, 2010:

    @dzad Sorry buddy, in this case, you are wrong. I just completed a market survey of every Class A apartment building in Dupont-Logan-U Street-14th Street, as well as a few downtown, in Columbia Heights and Mount Vernon Triangle. I physically stopped in every building (30+) and talked to leasing agents/property managers at each one. There is not a single building in that part of town that is less than 95% occupied. Almost all are 98%+. There are only 2 buildings offering any concessions of any kind, and those are exclusively on the hard-to-rent 2BR or 2BR+Den units.

    Also, regarding the quoted range of $2,300-$2,600; that is either a mis-print ora starting range. Studios in this building will probably be $2,300; 1-BRs will start around $2,600. Most units will be approaching $3,000 or above.

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