Restaurants, Retail and Residences: What’s a Good Fit?

by Rebecca Cooper

A couple strolls by the Busboy and Poets at CityVista

The explosion of mixed-use buildings in the DC area in recent years has meant that many neighborhoods are no longer lacking for ground-floor, sidewalk fronting retail space. But while residents that live upstairs may rejoice when a new wine bar, coffeehouse or sandwich shop opens below them, it’s not always a guarantee that the new haunt is going to stick around. 

Examples abound. Commonwealth below the Highland Park apartments in Columbia Heights closed earlier this year after about a two-year run; Lou’s City Bar has since opened in its place. Mackey’s in The Buchanan apartment building in Crystal City was open for more than five years and had a dedicated following (at least among Minnesota Viking fans on Sundays). It closed in April, and the space now houses Memphis Barbecue.

The restaurant and retail business is historically a risky one, which might be the obvious reason for the demise of some of these places. But presumably if a business sits below a residential project and offers an above-average product, it should be able to survive.

So who’s making it work in the region? Wendy Buckley opened Screwtop wine bar in Clarendon’s Zoso Flats building in December 2009—right before the first of that winter’s two blizzards. She told UrbanTurf that business has been steadily growing since then, despite having a location that’s off Clarendon’s main drag. Buckley noted that while the walk-in (sit down and have a glass of wine) business is steady, it is the store’s retail business on the side that has helped Screwtop become a success. In the most recent quarterly report, retail sales of wine, cheese, and other products accounted for nearly 25 percent of the shop’s revenues.

Perhaps the business that has had the most success as a ground-floor tenant for residential projects, however, is Busboys & Poets, which has a number of successful outposts of its restaurant/coffeehouse/bar/performance space/bookstore concept.

Busboys was the flagship tenant in the Langston Lofts at 14th and V streets NW when it opened back in 2005, and has since become a hub for the neighborhood. Owner Andy Shallal has since opened Busboys locations below a residential project at CityVista in Mount Vernon Triangle and at EYA’s Arts District Hyattsville.

Inside Screwtop

Busboys’ commitment to the CityVista project is actually what convinced owners of upscale Japanese sushi and izakaya restaurant Kushi to lease space there. When they looked at the building more than a year before Busboys went in, they opted not to open their restaurant there, says owner Ari Kushimoto Norris. A year later, still looking, they revisited the property. 

“By that time, Safeway, Busboys & Poets were here,” Norris said. “We knew about them from U Street, and thought, ‘maybe it’s something where they see big potential.’”

Very often, one tastemaker can serve as the catalyst for successful retail in new buildings, John Gogos of Papadopoulos Properties who brokered the lease for Kushi and sandwich shop Taylor Gourmet in CityVista, told UrbanTurf.

“Busboys was the pioneer over there,” Gogos said. “You needed them to prove there was pent-up demand, and use sales to show that other restaurants would do well.” Looking around the city, Gogos said that the success of the Boilermaker Shops in the Capitol Riverfront, for example, will be a good indicator of how well other restaurants will do in that area.

While a specific recipe for success is hard to pinpoint, a quality product, good setting and the ability to offer a special experience seem to rank pretty high among places that have become mainstays.

“This sort of experience is not available in DC at the moment,” Norris said of Kushi’s wide-open kitchen, upscale-casual, high quality sushi and robata grill. “We’re hoping that it stays unique so we can draw more people to this location.” Norris believes that the reputation will help beef up the restaurant’s weeknight business, and someday, if more offices open up in the area, as is expected, make it a lunch spot as well.

Readers, what do you think is the recipe for success in ground-floor retail, and what are some examples?

Rebecca Cooper is a freelance journalist and avid eater that has contributed to TBD, DCist, and Washingtonian. If you have any tips about restaurant or bars openings or closings, email Rebecca at .(JavaScript must be enabled to view this email address).

This article originally published at http://dc.urbanturf.com/articles/blog/restaurants_and_the_residences_above_whats_a_good_fit/4733


  1. BarbyCPA said at 1:37 pm on Friday December 9, 2011:

    See Jane Jacob’s classic, “The Death and Life of Great American Cities”.  What you need most is diversity - of residences and of ground floor tenants. It’s a dynamic mix that makes a neighborhood.  Too much of one thing or another, residences, banks, restaurants, and the whole thing does not hold together.  This is definitely a good trend.  Thanks for the report.

  1. Alyce Kirk said at 4:41 pm on Friday December 9, 2011:

    There is significant ground-floor retail business turnover at Rockville Town Center.
    Residential is above, but the lack of a high-profile anchor store, and issues with parking works against the solid town-center design. Retail suffers.

  1. anon said at 12:30 am on Saturday December 10, 2011:

    Go Amanda at Screwtop Retail!

  1. Steve Moriak, Principal, Lessard Design said at 12:22 pm on Monday December 12, 2011:

    Successful ground floor retail has many factors associated with it:
    •  Needs teaser parking. Needs ample parking easily accessible. If I can’t park, then I won’t shop
    •  Signage needs to be visible. People need to know where you are. You cannot be on the back side and expect people to find you.
    •  Needs to be associated with additional shopping. I want to get multiple things done at one site. I don’t want to go all over town to get my shopping done.
    •  Mom and Pop type stores need the draw of bigger stores.
    •  Small retail stores need to have a reason for customers to frequently return in order to stay in business.
    •  The residential needs to be in a location before the retail can be there. There must be a demand before the retail can survive. You cannot have the retail first and expect the people to come.
    •    Successful retail likes to be the third person to the area. They allow the first guy to take all the development lumps and the second guy proves the first guy wasn’t just a fluke. Being a pioneer is tough on a business bottom line.
    •  The biggest problem with retail is that it is very fickle. Each of these items is equally important for the success of a business. If one is lacking, then the business has the potential to fail.


Join the discussion

UrbanTurf now requires registration in order to post comments. Register here, or login below if you are already registered.

Click here if you forgot your password.

DC Real Estate Guides

Short guides to navigating the DC-area real estate market

We've collected all our helpful guides for buying, selling and renting in and around Washington, DC in one place. Visit guides.urbanturf.com or start browsing below!

Northern Virginia

Profiles of 14 neighborhoods across Northern Virginia

Looking to Give People A Reason to Stay Past 6pm
Happily Straddling the Line Between City and Suburb
Columbia Pike
Arlington’s Neglected Stepchild is Getting a Makeover
Crystal City
Turning Lemons into Lemonade
Lyon Village
Developing An Air of Exclusivity?
Hitting Its Growth Spurt
An Urban Village Hitting Its Stride
Del Ray
Virginia’s Small Town Near the Big City
Eisenhower Avenue
The Vibrancy Might Take a Few Years
The Quiet Neighborhood By the Beltway
Old Town
Mayberry By The Potomac
132 Commerical-Free Acres
Downtown Falls Church
Staying the Same in the Midst of Change
Tysons Corner
Radical Change Could Be On The Way

See more Northern Virginia »


Profiles of 14 neighborhoods in suburban Maryland

Small-Town Living in the State Capital
Bedroom Community Gets Buzzing Cache
Cabin John
In With The New While Maintaining the Old
Chevy Chase
Affluence, Green Lawns and Pricey Homes
Downtown Silver Spring
Experiencing a Resurgence After a Bumpy History
A Suburb on Steroids
Rockville Town Square
Despite the Dynamism, Still Somewhat Generic
Takoma Park
More Than a Little Bit Quirky
A Foodie Magnet on the Verge of Change
Capitol Heights
Kudzu, Front Porches and Crime
Glass Half Full or Half Empty?
Mount Rainier
Artists, Affordable Homes and A Silo Full of Corn
National Harbor
A Development Rises Next to the Potomac
Riverdale Park
A Town Looking For Its Identity

See more Maryland »

Northwest DC

30+ neighborhood profiles for the city's biggest quadrant

16th Street Heights
DC's Sleeper Neighborhood
Where (Almost) Everyone Knows Your Name
AU Park
One of DC’s Last Frontiers Before the Suburbs
DC’s Northern Neighborhood on the Cusp
DC’s 535 House Neighborhood
Cathedral Heights
Do You Know Where That Is?
Chevy Chase DC
Not to Be Confused With the Other Chevy Chase
Cleveland Park
Coming Back After A Rough Year
Columbia Heights
DC’s Most Diverse Neighborhood, But For How Long?
An Island of Serenity East of the Park
Dupont Circle
The Best of DC (For a Price)
Foggy Bottom & West End
Where the Institutional Meets the International
Forest Hills
Ambassadors and Adventurous Architecture
Fort Totten
Five Years Could Make a Big Difference
Foxhall Village
350 Homes Just West of Georgetown
Friendship Heights
A Shopping Mecca With a Few Places to Live
History, Hoyas and H&M
Glover Park
One of DC’s Preppier and More Family-Friendly Neighborhoods
A Posh View From Embassy Row
LeDroit Park
A Quiet Enclave in the Middle of the City
Logan Circle
Trendy Now, But Not By Accident
Mount Pleasant
Sought-After Homes Surround Main Street in Transition
Mount Vernon Triangle
From Seedy to Sought-After
The Long, Skinny Neighborhood at the City’s Northwest Edge
Park View
It’s Not Petworth
Penn Quarter/Chinatown
DC’s Go-Go-Go Neighborhood
Getting a Vibrancy of Its Own
The Duke’s Former Stomping Ground
Shepherd Park
DC’s Garden of Diversity
Spring Valley
A Suburb With a DC Zip Code
Not To Be Confused With Takoma Park
Not Quite Like Its Neighbors
U Street Corridor
The Difference a Decade Makes
Woodley Park
Deceptively Residential
Adams Morgan
No Longer DC’s Hippest Neighborhood, But Still Loved by Residents

See more Northwest DC »

Southwest DC

The little quadrant that could

Southwest Waterfront
A Neighborhood Where A Change Is Gonna Come

See more Southwest DC »

Northeast DC

Profiles of 10 neighborhoods in NE

New Development Could Shake Up Pastoral Peace
A Little Bit of Country Just Inside the District’s Borders
Not to Be Confused With Bloomingdale
H Street
A Place To Party, and To Settle Down
The Northeast Neighborhood That Few Know About
Michigan Park
A Newsletter-On-Your-Doorstep Community
Evolving from a Brand to a Neighborhood
Ripe for Investment Right About Now
The Difference 5 Years Makes
Big Houses, A Dusty Commercial Strip and Potential

See more Northeast DC »

Southeast DC

6 neighborhoods from Capitol Hill to East of the River

Capitol Riverfront
Still Growing
Hill East
Capitol Hill’s Lesser Known Neighbor
Congress Heights
Gradually Rising
Notable for Its Neighborliness
Historic Anacostia
Future Promise Breeds Cautious Optimism
Eastern Market
A More European Way of Living

See more Southeast DC »

Upcoming Seminars ▾