How Honest is DC?

by UrbanTurf Staff

Stream videos at Ustream

“It’s a hot July day and there is a cooler full of ice-cold Honest Tea and you think no one is watching…What do you do?”

That is the question that Honest Tea is posing in DC and 11 other U.S. cities today. The tea company, based out of Bethesda, has set up stands in each city where bottled iced tea is available at $1 a pop, but there are no employees to monitor whether customers pay or not. There is, however, a live feed via webcam for each city where those who don’t pay can be caught by the internet-viewing public. To view the DC stand, click play on the live feed above.

The DC pop-up stand is located in Dupont Circle, and so far, the city has a respectable 92 percent honesty rate. The stand will be up until 6pm, if you want to try and help DC catch up to Seattle, where apparently everyone is honest.

Update: Seattle’s honesty rating has now notably dropped.

See other articles related to: honest tea, dupont circle

This article originally published at http://dc.urbanturf.com/articles/blog/how_honest_is_dc/3825


  1. swester said at 1:37 pm on Tuesday July 19, 2011:

    Wow - this really great for…Honest Tea.

    I sure hope they are replenishing those bottles frequently. I imagine after a few hours in direct sunlight and 90+ temps, they might taste a bit less than refreshing.

  1. David said at 1:41 pm on Tuesday July 19, 2011:

    Brilliant marketing. I can’t seem to stop watching the feed…

  1. dcmetro said at 1:55 pm on Tuesday July 19, 2011:

    I saw a different (unintentional) experiment with DC honesty one day on the bus. I take the bus home from work at the first stop, so it sits there for awhile sometimes. I got on it one day when the bus drive wasn’t there, and he didn’t come back for another 15 minutes, but the door was open.  At least 20 people boarded the bus while he was gone. I was curious to see who would pay the fare without a driver.  Every single person did (a few didn’t, but got up to pay it when he came back so he saw them pay).  I think I was (pleasantly) surprised at how honest a bus full of people was!

  1. Juliet said at 4:32 pm on Tuesday July 19, 2011:

    We have so many tourists as well as people who work in DC (and Dupont Circle) but don’t live here, won’t necesarily be a true picture of how honest DC is perhaps, but a cute gimmick. Also a nice community service - providing a great product on a very hot day at a fraction of the regular cost.

  1. Jennifer said at 10:58 pm on Tuesday July 19, 2011:

    yes, except no one seems to take a tea at all. Is the idea to see how many people don’t take one?

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