Daily Deal Coupons Hit DC Real Estate

by UrbanTurf Staff

A few weeks ago we covered a Groupon in Chicago where a real estate brokerage was offering a $1,000 refund at closing for the mere $25 cost of the coupon. It was the first we were aware of the daily deal phenomenon being applied to home buying. Well today we learned that the concept has arrived in DC — and the offer seems considerably more generous.


For $50, Logan Circle-based brokerage Hounshell Real Estate is offering up to $6,000 off their commission for buyers or sellers. The actual amount refunded depends on the price of the home: $1,500 off for a home price between $200K and $400K; $3,000 off for $400-800K homes; and $6,000 off for $800K homes and above. The deal is being offered through The Capitol Deal, the Washington Post’s homegrown answer to the likes of Groupon and LivingSocial. Here’s the link.

So far, two Hounshell coupons have sold, though UrbanTurf is about to make it three. This deal and the one in Chicago seem like a no-brainer for anyone who thinks there is even the slightest chance they may buy or sell a home in the next year (the expiration period for the coupon). If you buy the coupon and don’t use it, all that’s lost is $50. But if you do use it, you will have saved yourself thousands of dollars.

Making this particular deal even sweeter, the refund policy says that if you don’t actually buy or sell within the allotted year, you get the $50 back.

Of course, the caveat is that you have to use an agent from Hounshell. But there, too, the deal seems generous: Hounshell’s Greg Tindale told UrbanTurf that if you don’t feel the right chemistry with the agent Hounshell assigns you, again you can ask for a refund.

See other articles related to: hounshell, groupon, dclofts

This article originally published at http://dc.urbanturf.com/articles/blog/daily_deal_coupons_hit_dc_real_estate/3446


  1. Campy said at 2:26 pm on Thursday May 5, 2011:

    To me, this sort of deal accentuates the benefit of buying and selling with Redfin.

  1. BEF said at 3:50 pm on Thursday May 5, 2011:

    Unlike Redfin, you actually have someone who does the work for you instead of doing all the work yourself.  This is actually a very smart marketing move.

  1. Mark S. said at 4:20 pm on Thursday May 5, 2011:

    I’m looking for a funeral home in the DC area to next offer a “lay-a-way plan”!

  1. Nikki S said at 4:21 pm on Thursday May 5, 2011:

    I tried reaching out to Groupon and am still waiting to hear back. Haven’t been too impressed with them to be honest…

  1. AnonAgent said at 4:56 pm on Thursday May 5, 2011:

    I may need to look into switching brokerages.  My current brokerage has their head in the sand about all the changes that have happened, and will continue to happen, to the Real Estate Industry.

  1. TBR said at 9:34 pm on Thursday May 5, 2011:

    I’ve heard several horror stories about Redfin. Someone I know missed out on their dream house because the agent took 2 days to submit their offer. If you want someone to do more than just open the doors for you, hire a full time agent that will actually represent you from start to finish and negotiate hard on your behalf.

  1. MPJ said at 8:50 am on Friday May 6, 2011:

    There are bad Realtors and horror stories about problems buying a house everywhere.  That includes Long & Foster, Re/Max, Coldwell Banker, and just about any other brokerage including Redfin.  I’m sure any brokerage that offers this kind of deal will go through growing pains trying to handle the extra workload that comes with offering such a great deal. 

    At least at Redfin you can read the agent reviews including some really funny bad ones before you decide to work with them.  I can’t imagine more traditional brokerages ever providing that info on all their agents.

  1. Victor said at 12:00 pm on Friday May 6, 2011:

    Buyers want 5 star service and want to be rewarded for their loyalty. Customers will eventually get what they want because they control the transaction. A great urban, luxury company who seems to have figured this out is CondoDomain.com, cool concept.

  1. MyTitleGuy said at 9:46 pm on Sunday May 29, 2011:

    Deal just ran here in Phoenix, agent offered $25 coupon for $1250 credit at closing. The agent sold 12 (as of today). I wrote about it (with video from local news here http://www.mytitleguy.net/2011/05/real-estate-coupons-do-they-really-work/

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