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Buy a Home, Get a BMW

  • June 10th 2011

by UrbanTurf Staff

Buy a Home, Get a BMW: Figure 1
BMW 328i

Back in December 2009, we reported on an incentive that catered to car-less home buyers in the DC area. To sweeten the deal on its remaining five units, Landmark Lofts, a high-end residential development at the former Capital Children’s Museum was offering a free SmartCar to buyers that purchased one of its remaining five units before the end of the year. Shortly after UrbanTurf posted this offer, we learned that a similar promotion was running at Savoy Court in Southeast (map).

Eighteen months later, a free car is once again being used as a real estate sales marketing tactic.

UrbanTurf has learned that the agents for a recently-listed five-bedroom home off of North Capitol Street are offering a 2011 BMW 328i as part of the deal. However, the eventual buyers will not own the $40,000 sports car outright. Rather, the listing agents have paid for it to be leased for two years. Still, the offer of a fancy car could be a compelling factor for the right buyer, and is just one extra that the guys at Fine Metro Homes plan to include with the homes they sell.

“Next we plan on offering vacations to exotic destinations,” Jeff Leighton told UrbanTurf. “Right now, we are thinking Fiji or Bali.”

See other articles related to: bmw, landmark lofts, marketing techniques, savoy court

This article originally published at https://dc.urbanturf.com/articles/blog/buy_a_home_get_a_bmw/3639.

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